Category: Event

How To Protect One’s Brand On The Social Media

The social media is the trending and the most liked mass communication platform of today’s world. Almost anybody and everybody linked to the internet is part of some of the social media sites. From people to companies and from institutes to governments everyone is on the social networking for either spreading awareness or promoting brand or any other purpose. But like everything, social media also has its own set of perils. Social media is also a platform for deliberate cyber crimes that could tarnish ones brand identity and set up fraud accounts for financial benefits.

But for this, one should not restrain from promoting one’s brand because that will harm the progress of the business. To avoid such predicament the firm should take steps to protect the welfare of its brand. Some such steps are discussed below.

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  1. The firm should devise a sound social media policy

By implementing a social media policy the firm will have a clear method of operation on the social media platform that will ensure protection of brand form malicious attacks and campaigns. Social media policy is a set of rule and regulations of the firm that all the works must abide by. This can be defined as a summed up form of different notions like mission and vision of the firm, social responsibility of the firm, security and industrial protocols of the firm, brand practises and guidelines and lastly, the firm laws.

  1. The firm should educate its employees accordingly

The social media policy of a firm will be able to protect the brand only when the employees are knowledgeable about it. The taskforce must be made aware of the brand’s social media policy, its pros and cons and risk management schemes.

  1. The password should be a difficult one

The easiest way to compromise one’s social account is by protecting it by a very predictable run on the mill password. Password is the primary wall of defence for social media account and it must be made almost inexpendable, if not completely. The ways to secure a password are to make it complex by lengthening it while incorporating special characters and alphanumeric. Two factor login, where one has to pass through two gateways like password and Captcha/OTP, or centralized password managers can also be used to secure the social account.

  1. The firm must have a social activity monitoring system

The monitoring system will serve for both looking out for fraudulent activities and keeping track of promotion of brand and traffic inflow in the account. The monitoring system will also facilitate customer reporting and post approval systems in order to keep vigilance on brand defamation and impersonation.

  1. The firm must stop hashtag hijackers beforehand

Hashtags are campaigning part of a brand identity and hijackers use them to defame a brand’s name by circulating ill rumours. The firm could prevent such happenings by promoting all possible hashtags from the very start of any campaigning with a neutral yet positive vibe.

Well when all said and done, a social media contingency plan must be placed at heart’s space at all times, because it is better to prevent such happenings than to cure them. After all, a brand’s identity is its main asset.

United HR Solutions Celebrates 30th Anniversary At AMA, Ahmedabad

Completing thirty glorious years in the field of HR Consultancy and Recruitment is a prideful moment indeed. United HR Solutions Pvt Ltd had this privilege recently. The company has traveled a long journey in the past three decades. Under the competent leadership of Dr. O.P. Pahuja, founder of UHR; the company has a bright and impressive track record. Today, it serves 750+ clients spread across the world by providing the best and profound consultancy service.

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UHR organized an event recently to commemorate the 30th anniversary which was held in Ahmedabad Management Association, a prominent educational institute in Ahmedabad. It was a treat for all the delegates and representatives.

COO Underlined The Differentiating Aspects of UHR


COO of United HR Solutions, Mrs. Nisha Kapoor who conceptualized and hosted the whole program, started the ball rolling by delivering the inauguration speech. She introduced the pillars of the organization to the delegates and guest speakers. Those who are responsible for the phenomenal success of UHR got the recognition.

It was very much interesting to know that the journey started with only one employee onboard. The first assignment was completed by the team beyond the expectations and the client was more than happy. Now, the tiny sapling has transformed into a huge tree. With a global footprint, it is a big company today. It is impossible to achieve such a superb success without the support of team members, clients and business associates.

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COO of United HR Solutions expressed the feeling of gratitude towards everyone, clients, business partners and associates who made it possible. According to her, the success of an organization is the cumulative effect of everyone in the team; from the front desk executive to the CEO. When everyone contributes to the organization wholeheartedly, it establishes new benchmarks of productivity and progress.

After this, guest speakers were invited to share their valuable thoughts, impressive ideas, and core business knowledge. For the employees of UHR, delegates, guests, and media, it was an informative, useful and engaging experience.

The graceful presence of Mr Parag Desai (Director, Wagh Bakri Group), and Mr Mahendra Patel (Owner, 70 Deg East Restaurant) marked the occasion. The esteemed guests shared their views about entrepreneurship and importance of recruitment in the profitability of the organization.

Happiness@Work; The Central Idea


The whole program was focused on the fundamental aspect responsible for productivity and performance. Happiness at work was discussed by renowned guest speakers. Different facets were revealed during the sessions. However, all of them emphasized that only happy employees can give their head and heart to the organization. The role of HR Department was also discussed during the sessions. In the modern context, it is important that HR Department is not limited to Human Resources, but it has become pivotal in bringing happiness to the employees.

According to Dr D M Pestonjee (Retired Professor of IIM Ahmedabad, 3H are incredibly important for employee happiness, i.e. Head, Hand, and Heart. The concept was further improvised by Mrs Meena Kapoor by adding another H; Human touch. All these efforts lead to the 5th H that is called Happiness. It is needless to say that the discussions and lectures added several new dimensions to the thinking process of budding HR managers, professionals and others who attended the program.

Celebration At uhr

Impact Of ‘Happiness@Work’ Program On The Success


In an important session, Dr Yogesh Pahuja, Founder of Happiness Studio talked about the research program conducted on the subject of ‘Happiness at the Workplace’. It is one of its kinds in the niche of HR Research.

Dr Yogesh is an authority in the field of HR research. He is not only an HR Expert but a renowned author of the book “Are you happy@work?”

In the informative session, he explained the salient features of the research program. The program focuses on 164 parameters that are responsible for the core happiness of the employee. These parameters are classified into three major areas; Individual, Organizational, and family or social. Since all of these three put an equal effect on the happiness in toto, it is furthermore important that the HR managers start thinking beyond their scope.

Happiness Studio helps HR managers and senior management teams of the client in establishing a thorough understanding of all these aspects. It is committed to building happy teams that perform brilliantly and take the organization to new levels of success.

‘Happiness@work’ isn’t just a theoretical concept, but it is a practical and useful concept which has been successfully implemented in several organizations so far. One of such clients is Mr Sujay Ojha, who explained his exciting journey so far. He discussed the improvements happened in the performance by an interactive presentation. It was pretty exciting to know about the phenomenal difference in the productivity and employee happiness when Neem India implemented the concepts of ‘Happiness @ work’.