
Organisations and individuals often look up to success stories. Success stories inspire us. They provide guidance and templates to follow for future. But what if we told you that some of these success stories might be stopping innovation?
What if we told you that sometimes the only success story that can lead to innovation and new ideas is when the success story didn’t follow a different success story? Read on!
- Sneha runs a successful start-up. Years ago, when cloud kitchens were not all rage, she started her business of delivering home-baked cakes based on custom orders. Today, amidst all the cloud kitchens, her business remains as successful and has a loyal set of clients and customers.
- Naveen opened a bookstore in his small town. It was the only bookstore in the town back then that sold second-hand textbooks for college students. The other bookstores mostly sold books for a national and international readership. Naveen’s family had wondered if he squandered his prospects and whether he would ever get recognition or dealerships. Years later even as other booksellers realised the needs of college students over the years, the bookstore Naveen opened remains the most trusted one.
- Shayan is a successful graphic designer working in a big firm. He is successful because no one in his family is a graphic designer. Yes- that played a major role, apart from his own skills and competence, of course.
In all the three scenarios above, one thing stands out.
It is the absence of a template to follow.
Think about it. When we have success stories and role models around us, we tend to follow them. The stories inspire us and lives of role models guide us. When we know ‘tried and tested’ formulas to anything, we tend to rely just on them. Almost naturally, we become a follower instead of an innovator.
But when we have no fixed and tested route, when we have no one to look towards for guidance, something magical happens:
We think. We innovate. We find ways to make our seemingly ‘odd’ venture a success. We have the will and we find ways to implement that will. Our path is full of surprises instead of roadblocks of caution. Along the way, we become leaders.
Alongside the success stories, there are failure stories that are although spoken of in hushed tones are also spread far and wide. Things we should avoid. Well meaning friends and family have cautionary tales:
‘If you do this, that might happen. Look what happened to…’
‘If you are not careful, you will end up doing…’
‘Don’t you know if you do this, that horrible thing will happen..’
But when we are the first ones to do something, no one to look up to, no ‘knowledge’ of failure, we have nothing to scare us. No cautionary tale. No tried and tested trade tricks to rely on. No unwritten rules, because you are yet to write the rules!
Sometimes, organisations end up doing things the ‘way they have been done’ since years. The processes aren’t new. So, how can we expect for a new outcome?
What if organisations instead were to start certain things from the scratch? Maybe rethink the process innovatively, and build the process from scratch. New process. New outcome.
Of course, tried and tested paths, processes that don’t need fixing, and age-old wisdom isn’t something to abandon. Not at all! But the next time your organisation struggles innovating, or you wonder how you will manage to do that thing you want to do, or when someone makes you wonder how you will manage to become successful with no models to look up, no templates to refer to, no guidance to follow, remember that maybe you are the one who will make the rules, set a template and guide others in future. Maybe you are meant to be the innovator. Maybe it’s time for a new process for a new outcome.
Whether it’s thinking about a personal venture, or just our day-to-day operations in our office, sometimes, the lack of a template to follow, the lack of a known path already made might be a ticket to innovation.



