All About Cultural Fluency

 

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Cultural fluency, intercultural fluency, cross-cultural fluency, cultural sensitivity, culturally aware: there are many expressions which convey the idea we are talking about today.

Have you ever had a really awkward interaction with an international colleague, even though both of you spoke the same language? Or even with someone from your own country but of a different culture? Have there been occasions when a seemingly well communicated thing actually didn’t get communicated at all? When the languages are known but there still seems a lack in the communication, there might be a problem of cultural fluency, or rather the lack of it.

 

 What is Cultural Fluency? :

You aren’t necessarily culturally fluent if you know multiple languages. Cultural fluency is more about the non-verbal cues. It is the ability to understand the norms and perspectives, attitudes and values of other cultures, and the ability to adapt to them in the particular cultural context. It is the ability to respectfully communicate with members of a culture different than one’s own.

Having cultural fluency is a necessity, especially if your job entails working with international clients. Technological advances may have bridged the gap of literal communication but it is cultural fluency that bridges the more subtle gaps of communication.

A lot of it comes down to communication style; each country’s work culture has unsaid rules which say how much is too direct, how much is too informal, how  “equal” is the relationship between the person who reports and the person one reports to.

That being said, cultural fluency isn’t just about countries. The ability to understand the norms and perspectives, and display sensitivity towards people from a different state, race, religion, gender, orientation, age is also part of being culturally fluent.

 

How to Acquire Cultural Fluency :

To cite from a post by Harvard Business Review, the three ways to improve cultural fluency are:

1) Assessing your own level of competence and getting an expert guidance if necessary. You wouldn’t know what you want to improve upon if you didn’t know what level you are in the first place.

 2) Acting with intent and to be curious and open about new ways of managing. It’s your job to try to understand the “other” culture, not the other way round. (Remember, your culture is the “other” for them, so it’s not like you are the only one who might be feeling “strange”.)

 3) Remaining non-judgmental when conflict surfaces. Trying to understand the cultural logic and thought pattern would be a good idea.

 

Interview questions:

Having a global perspective is valued, and to assess if the candidate has one, many interviews consist of questions about cultural fluency. So, what kind of questions could be asked?

  • Describe a situation where you had to work with someone from a different background.
  • Tell me about a time when you had to take into account the sensitivity of a party from a different background.
  • What experience have you had with recruiting/training/supervising/leading a diverse workforce?
  • Describe a situation where you had to work as a part of a culturally diverse team, and how you dealt with it.

 

To make sure you are prepared, go through the job description. It will help you see what kind of cultural fluency might be expected from you:

  • Are you going to have to work in different countries? Your ability to adapt to new environment and a different work culture might be judged here.
  • Are you applying at a multinational? Your ability to deal and coordinate with your global counterparts might be judged here.
  • Are you applying for a leadership role? Your ability to lead a culturally diverse workforce might be judged here.
  • Are you going to deal with people of a certain class, region or orientation? Applying for jobs at certain NGOs or some government posts can also require this other sort of cultural fluency. Remember, in an Indian context, cultural fluency is not just about being global. For example, if you have been raised in an urban setting, a part of being culturally fluent would be the ability to interact well with someone from a rural area, or vice versa.

To cite a blog post from Big Interview the best way to answer such questions is to adopt the STAR method, where step by step:

  • You talk about the specific Situation (S) that arose
  • The Task(T) that was at hand
  • The course of Action(A) you took and
  • The Result(R) which it brought about.

 

Be it global or local, cultural fluency is a necessary skill that ensures respectful communication and provides great scope for collaboration, not to forget the growth that comes with understanding multiple perspectives.

 

You Name It: Why Getting Names Right Is Important

Getting names right image

What is probably the first thing you would know about a person, be it a colleague, client or candidate?

What is it that defines a company?

What is it that leads to an establishment of personal rapport?

What is that sets a person apart from everyone else?

It’s the NAME!

Making blunders in people’s and company’s names is a very embarrassing error, and sometimes it can cost you business.

 

  • Getting International Matters Right:

When you are working with clients from all over the world, it is not rare to come across names you have never heard before. Or names which are not common in your country. Or names which mean something really different in your region, which might make you chuckle. It is necessary to have sensitivity in such matters.

Whatever be the reason, if you come across a name which you have not heard before, and have a doubt about its pronunciation, it is best to just ask.  Ask the person himself or herself, or ask Google.

Correct spelling is also something one should ask.

It is not uncommon to find emails addressed to the “wrong” people because of inattention to the exact spelling.

 

  • The Basics: 

It is necessary to get a name right because if not the first, it is one of the initial steps in ensuring a successful interpersonal interaction.

Clients and candidates alike, all people, feel valued when you remember their names, with their correct spellings and pronunciations. It conveys that you have been listening and paying attention to what they were saying.

Wouldn’t client-relations suffer if you didn’t even remember as basic a thing as a name?

 

  • Remember, Companies Have Names Too:

While it is one thing to make error in the name of a person, things can go wrong at a whole different level when one makes an error in the name of a company or firm/organisation.

It is always a good idea to double-check the name of the company that is being used in various documents and other paperwork. This can prevent transactional and other administrative goof-ups.

 

  • Tracking Changes:

While it is important to pay attention to the names and their correct spellings and pronunciations, it is equally important to be updated about the changes.

Updated about names?

Many companies begin with one name, and sometimes as their reach and scope evolve, so do their names.

Some companies have sister concerns with similar names but different businesses. It is a great idea to clarify such things. It is easy to be mistaken about the identity of companies if the logos, mottos and contact details are similar.

Many people also change their names (including middle names, surnames ) due to various reasons. It is necessary to have the documentation up to date in such cases to avoid administrative complications and frauds.

 

  • A Sign Of Respect:

A big reason to pay attention to names and making efforts to get them right is that it can be considered a very basic form of courtesy.

Repeated mispronunciations, blunders are not only annoying for the person who is at the receiving end but also very disrespectful.

In a professional setting, one is expected to apologise for and rectify unintentional errors. When this doesn’t happen despite repeated attempts at pointing out the mistake, it might come across as mockery.

What to do if you are the one with a “unique” name? Sadly the most common approach people take is to just tolerate the misnomer given.

But fortunately, there are other alternatives, and situation is changing, thankfully. Globalisation has desensitised everyone to a whole lot of hitherto unfamiliar names.

Moreover, the internet is a great tool. For the person who is having trouble with calling out that name, there are exact phonetic pronunciations just a Google search away for at least some names. For the person facing the mini-identity crisis of sorts, there’s the option to send a mail to the entire office clarifying before everyone gets accustomed to making the mistake.

Names are not just empty words, and it is necessary to understand why we should make an effort to get them right.